At first I was going to keep this one in the drafts but at the end of the day it's about keeping it real with yall.
As of recent, Twitch has been sending DMCA notifications via emails to partners. Word is that these notices outline that Twitch has deleted the creators VODs that violated DMCA terms. It also mentions that a new system is introduced to delete and penalize partners for future violations.
In other words, if they flag too many violations your channel may get permanently banned. Because of this DMCA scare streamers are deleting their old VODs as a precaution.
Here is the original thread that Twitch Support started back in June of this year on twitter.
Now here is my take in the matter. Despite Twitch not always fully enforcing copyright rules publicly....It was not a hidden secret that twitch had these terms in place. Literally every partnered & affiliate streamer on the twitch platform has to follow its terms of service. Partners however have an even more strict set of rules to follow because they technically are the faces of twitch and represent the twitch platform.
Please refer to twitch DMCA Notification Guidelines
So many creators have been upset with this news of the late but.......honestly...like why are yall mad? The information has obviously been there. People are just to lazy to read the policies in place. The reality here is that its never the companies responsibility to teach you these things. I'll admit of course it would be more corporately responsible and nice of twitch to at least teach the content creators that use their platform on the proper/legal ways to use copyright materials in their content. However, at the end of the day they don't have to if they don't want to.
With that being said...Protect Your Brand! Treat your content like a business. Partners and affiliates are NOT official employees of twitch. We are like freelance contractors and twitch can terminate their contract at any time as they please for any given reason. DMCA is one of those reasons, so its important put some effort and time into learning what are the potential threats for your channel.
I also believe there have been some amazing suggestions made by the twitch community of ways Twitch can make the situation better. They did recently launched a beta Soundtrack by twitch. It may not have the best soundtracks but this is the route twitch is taking without potentially cutting into those Affiliate & Partner twitch checks *hint 💸 hint* to do it.
Also there are so many other options besides streaming labeled/copyright artists during streams. Reach out to local independent artists or your community. There is so much talent in your own circles and you probably don't even realize it. To name a few check out beats by N3ku, MisterNobodyTv, Pizza Pack by TPain and one of my favs Jtbs.
There is so much more out there. There are also subscription based platforms such as epidemic sound for content creators with a huge selection of songs. I found a few gems there myself.
Hopefully this topic found you well and that you don't feel like you can't listen to any music during your live content. It will just require being a bit selective and well..........a little less mainstream.